PULSE REPORT 2025

The "Pulse of the Sector" uses both scientific and industry data to provide a fair and balanced contextualization at the challenges and achievements in the coconut sector. This report fills a critical gap by providing key insights that will help companies make informed decisions and advance sustainability efforts.

The "Pulse Report 2025" is a collaborative effort, not written by a single author. The report's content is the result of in-depth consultations and research from a diverse group of stakeholders, including experts, companies, non-profit organizations, and governing bodies within the coconut sector.

• Where to find the Report: You will find them in your member zone. 
• Public Release: The report will be publicly released during the opening of the Roundtable on Sustainable Coconut/World Coconut Congress on September 24th 2025 in Manila. Following the launch, the full document will be available for public access on the Sustainable Coconut Partnership (SCP) website.

The "Pulse Report 2025" is a collaborative effort, not written by a single author. The report's content is the result of in-depth consultations and research from a diverse group of stakeholders, including experts, companies, non-profit organizations, and governing bodies within the coconut sector.

The key message, "COCONUT FARMING IS FACING A LOOMING SOCIAL AND SUPPLY CRISIS IN SOUTHEAST ASIA - THE SECTOR NEEDS RESPONSIBLE REJUVENATION", is a headline statement designed for impact. It is not sensationalist. It is a carefully calibrated summary of the on-the-ground reality, validated by extensive data and the direct experiences of industry stakeholders within and beyond SCP Membership.

We know this message may sound strong, but we have concluded with the support of communication experts in the field of commodities that it strikes the right balance between the scientific findings and the lived experiences of farmers and industry professionals. This realism is essential for mobilizing the collective action needed to address the looming crisis the sector starts to show signs of.

The proposed solution, "THE SECTOR NEEDS RESPONSIBLE REJUVENATION" provides a clear, actionable path forward. By openly and honestly acknowledging the social and supply crisis, we can build the broad-based support from both the industry and smallholder farmers that is essential for investing in and securing a brighter future for the next generation. We invite you to share your comments and perspectives on this key message on page one of the discussion board.

About RESPONSIBLE REJUVENATION:

For the coconut sector, responsible rejuvenation is what sustainability truly means... It goes beyond simply replanting trees; it addresses the economic, social, and environmental issues faced by the sector - all into the Sustainable Coconut Charter. Because the majority of coconut palms are old and unproductive, farmers and less and less passing the baton to the next generation fearing to take over underinvested farms, responsible rejuvenation focuses on replacing senile trees with high-yielding varieties while also improving farmer livelihoods.

This Pulse Report introduced this concept and makes it the flagship rally point for all who work towards solutions about to this sector's challenges - a global industry with a stagnating production since years despite a growing demand which shows the signes of a looming social and supply crisis.

The report maps out the building blocks for the responsible rejuvenation of the coconut sector and what each company can do to support this goal and secure its supply chains. We hope you, the members of SCP who supported in developing it will find it useful to help mobilize further supply chain partners towards Responsible Rejuvenation.